Did You Pick the Right Ring?

When you enter the diamond ring market with the idea that you want to buy a diamond ring for your wedding proposal, you will find that there are many diamond ring brands to choose from.
How to avoid all the pitfalls and choose the best diamond ring for you from the dizzying market of diamond ring brands?

• How to choose a diamond ring channel?
  

The first step in choosing a diamond ring is to determine the channel or the brand of the diamond ring to buy.
For the choice of purchase channels are mainly stored in the following four kinds: first, international well-known brands; second, domestic Hong Kong brands, third, mainland brands; fourth, custom brands.
Against this, the advantages and disadvantages of the four types are analyzed.

1. Services：Big brand stores are very luxurious, shopping environment, such as in the palace, but the service attitude are relatively cold, objectively speaking, if consumption in these brand stores are too low, there is a certain probability of blank stares.
   After-sales protection: Because there are fewer stores in the country and the brand is multinational, so after-sales or rights are not very convenient.
   
2. Service: The store environment of these brands is neat and tidy and looks classy.After-sales guarantee: because these brands in the domestic stores are in more than thousands, so the convenience of after-sales better.
   

3. Service: the store environment is relatively unified, more traditional, pro-people, service is obviously enthusiastic in the above two.After-sales guarantee: after-sales aspects of the phenomenon of uneven, if you choose these brands, it is recommended to look at the after-sales terms, documents must be kept well, if necessary, you can go to the national formal testing institutions to do a re-inspection.
   

1. Service: custom brands as a new thing in recent years, generally young customers choose, so the service are more on the young side, enthusiastic and dynamic.After-sales guarantee: Because most of the custom brands are individually owned and operated, so after-sales is the biggest soft spot.
   

• How to choose a diamond?
  

1. As a naturally occurring mineral, the quality of diamonds are naturally occurring and have nothing to do with the brand! The only international measure of diamond quality is the diamond’s 4C (carat, color, clarity, cut), therefore, when selecting a diamond ring, the key still depends on the color of the diamond, as long as there is a diamond certificate, avoid those three small workshops, where to buy is not a problem.
   

2. The most authoritative diamond certificate in the world today is the GIA certificate issued by the Gemological Institute of America.
   

1. Color is one of the parameters visible to the naked eye of a diamond, and in the value system of white diamonds, the closer to colorless or say white, the higher the value.
   

1. Diamond clarity refers to the cleanliness of the diamond, including both internal and external flaws, basically when the diamond reaches the SI level and above, the naked eye can not see the flaws, but in order to avoid the impact on the structure of the diamond flaws, we should try to choose the SI1 level and above when selecting a diamond.
   

1. The cut is directly related to the sparkle of the diamond, try to choose the highest grade of 3EX cut when shopping.
   

If it helps you, please click on it! Next issue, we will continue to guide you to choose your ring.