Why Classics Never Go out of Fashion?


Continuing with the last issue of “Classics Never Go Out of Style”, we share the birth and development of famous jewelry to witness the classics of an era.

Chanel’s creative-first philosophy captured the pulse of the times, and this design was also a response to the unemployment problem under the Great Depression at the time. The emerging fashion industry was a growth point to stimulate economic development during the depressed real economy of the Great Depression.

In the cultural sphere, inspiring design also boosted confidence in the development of society: there is no better way to forget a crisis than to let the eye enjoy something new and beautiful, which our craftsmen tirelessly pursued with great skill.

In terms of specific design, Mademoiselle Chanel is boldly transformative. Previously, Western society generally considered women displaying jewelry as an accessory to jewelry, so designers used various clasps in jewelry design to accentuate the jewelry and eliminate women. As a female designer, Chanel wanted to break through this limitation in one stroke and change the spatial relationship between jewelry and women.

A necklace could be transformed into a three-loop bracelet, and the pendant could be removed and worn as a brooch. They can wear a feather embellished with a crescent moon or a bow tied by a tassel, the interplay of sun and comet brings the meeting of day and night. This is the reason why the “Bijoux de Diamants” diamond jewelry collection transcends trends, emphasizing freedom of thought and calling for the overturning of old rules.


In terms of design themes, the “Bijoux de Diamants” fine jewelry collection consists of some 50 pieces set with white and yellow diamonds in platinum and yellow gold: 22 of them symbolize the existence and movement of the celestial bodies of the universe – the optical effect of the jewels is like that of countless comets. Twenty-two of the pieces symbolize the existence and movement of cosmic celestial bodies – the optical effect of the jewelry resembles a universe filled with countless comets, the brightest of which are the moon and the sun; seventeen pieces combine the movement of ribbons, dancing tassels and light feathers; and eight pieces display the minimal geometric beauty of spirals, circles, squares and crosses. The overall style of the design follows purist values, and the combination of cosmic celestial bodies is a bold take on the theme of the relationship between humans and the universe. This is in line with the second element of the classics – not to be questioned or changed, having a normative spirit beyond the object itself.

A tribute to the classics, just as Mademoiselle Chanel wanted to awaken society through design and art 90 years ago, she also wanted to find answers to the dilemmas of the present. 90 years on, the classic cut and perfectly balanced proportions of size present the ultimate in visual purity. Timeless and timeless, beyond the passage of time, more fearless of trend changes.

This, back to the question itself why jewelry from many years ago is still a classic when viewed today? The classic can be immortalized for a longer period of time, with its value of responding to history, surpassing time, inspiring people, and witnessing mankind’s response to the challenges of its own development; Chanel 1932 Fine Jewelry Collection, while inheriting the classic, also hopes to recreate the exciting scene 90 years ago, with its history-hardened splendor, projecting the sun, moon and stars, free will, hope and motivation, into the present, with design and wisdom, with A piece of light and brilliance, to give us the strength to continue to move forward.

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