In recent years, there has been a “Pinterest fever” in the consumer sector. When you search for the word “Pinterest” on social media and shopping software, all kinds of products and strategies such as “Pinterest” skin care products, “Pinterest” electronic products, “Pinterest” clothing, and “Pinterest” attractions jump out at you.
The “flat replacement” is a kind of consumer phenomenon that promotes the replacement of high-priced brand-name products with affordable products, behind which lies a change in consumer psychology.
Is it that only big brands and expensive jewelry can reflect their external as well as internal enhancement?
Nowadays, more and more consumers are beginning to return to rationality, and no longer just pursue luxury products, Netflix products, but to promote affordable alternatives, and more inclined to buy only what they really need, this “flat alternative fever” is undoubtedly a welcome progress in the concept of consumption.
From the pursuit of feeling, to focus on the effectiveness. In some commodity advertising or social media, a “pseudo-sophisticated” “ritual” words to guide consumers or scene construction, giving people a kind of as long as they have these items, it seems to have the illusion of a certain life. In this way, consumers choose goods, not because they really need them, but to blindly follow the trend. The popularity of “Pingti” also shows that people’s consumption has begun to return from the pursuit of feeling to the importance of functionality and practicality, and gradually take the consumer decision in their own hands, rather than allowing advertising to influence their choice.So how do you make affordable jewelry choices for consumers who don’t earn a lot of money?
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Selection of small grains of precious stones / slightly lower quality stones
The price of a diamond increases exponentially with its carat weight. In fact, it’s not just diamonds, but gems/jewels that increase exponentially in price the larger their carat weight, all other things being equal.So, if a gemstone must be chosen among the precious stones, then consider choosing a small-grain variety of a precious stone, or one of slightly lesser quality.
If you must choose a large-grained stone, it is okay to consider a microflaw.
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Choose synthetic gemstones
Unlike the scarcity of natural stones, synthetic varieties can be produced in almost unlimited quantities by industrial means, so the price of synthetic stones can be very low
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Choosing a niche gemstone
Niche gemstones are not very expensive due to their still low market acceptance and niche customer base.
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Choose a simple style
For some of our clients, the larger the stones, the better, and the more luxurious the setting, the more precious metals and stones are used, which can bring a good visual effect and a corresponding increase in cost. Then, to consider affordable jewelry, you can choose a simple style, using less precious metals and matching stones, and the budget will come down.
Stay beautiful every day!